Beyond the Ordinary

Beyond the Ordinary: Elevating Luxury Real Estate Marketing

When it comes to selling luxury real estate in Napa Valley, the difference between ordinary and extraordinary lies in the details. At Sotheby’s International Realty, every agent has access to industry-leading tools and publications, MLS syndication websites, and branded email marketing and content.

But what truly sets a property apart in a competitive market is the ability to go beyond the standard approach—and that's exactly what I do.

Luxury Real Estate Meets Luxury Experiences

In the world of high-end real estate, visibility is everything. My mission is to place your property directly in front of the most qualified and discerning buyers. This means stepping outside traditional marketing ideologies and curating exceptional and unique experiences where luxury real estate intersects with the lifestyles of high-net-worth individuals.

From Napa Valley to Hong Kong, I take your property beyond the ordinary and into exclusive circles where serious buyers gather. Whether it’s a bespoke car event, the premiere industry wine symposium, or an international auction, I find innovative ways to showcase your property where it matters most.

A Global Stage for Local Luxury

I believe exceptional properties deserve exceptional exposure. That’s why I market listings at prestigious events across California and beyond:

• Sotheby’s Hong Kong Auction: I personally presented listings at an international Sotheby’s event, where our booth engaged elite clientele from around the world over five days.
• Unified Wine & Grape Symposium: I created a relaxing lounge at the entrance of the symposium's main hall showcasing our vineyard and winery offerings to industry professionals.
• Luxury Car Events: As a sponsor of The Napa Event, I participated in every stage—hosting a lounge at the cocktail party at Caymus and the Concours at Inglenook Winery, driving a car in the rally along with a private, catered lunch at one of my exclusive winery listings, and exhibiting a one-off car in the Concours. These curated moments bring your property to life for car and wine enthusiasts who value exclusivity and sophistication.
• Taste of Napa: I poured select wines from one of my winery listings to attendees, blending lifestyle with real estate, and offering a glimpse of what life in Napa Valley is all about.
• Monterey Car Week Collaboration: This year, I’m creating an exclusive experience with a globally recognized supercar brand, giving your property access to an elite, international audience, during what is arguably the biggest car event in the United States, with over 100,000 attendees.
• Luxury Food Brand Collaboration: I’m partnering with a luxury food brand to offer exclusive tastings at our event booths, creating an immersive experience that captivates and engages attendees, once again emphasizing wine country living.

Why This Approach Works

Luxury buyers are not found through email blasts alone. They value experiences, exclusivity, and a sense of connection to the properties they consider. By aligning your listing with the events and lifestyles they already engage with, I ensure your home is not just seen—it's remembered. My approach blends strategic placement and immersive activities with the prestige of Sotheby’s International Realty to deliver results. I go where the buyers are, presenting your property as part of a curated lifestyle that appeals to their aspirations and interests.

Experience the Difference

If you’re ready to take your luxury property beyond the MLS, I’m here to help. My commitment is to deliver unmatched exposure, leveraging exclusive events and international platforms to connect your home with the perfect buyer.

Let’s redefine luxury real estate marketing together.

Your home deserves nothing less.