Staging & Property Preparation

Staging and Property Preparation—Design Expertise Helps You Win

In today’s competitive real estate market, first impressions are everything. Buyers have more options than ever, and they’re making snap decisions — often within seconds of stepping through the door or scrolling through listing photos. Thoughtful staging, strategic property preparation, and standout curb appeal are no longer optional; they are essential tools for maximizing your sale price and minimizing your time on the market.
As a Realtor with a background in interior architecture and design, I offer my clients a unique advantage. I see your property not just as a house, but as an experience — one that can be transformed through expert design to connect with buyers emotionally and stand out among the competition.

Staging Pays Off — The Data
•    According to the National Association of Realtors (NAR), 19% of listing agents reported staging increased offers by 1–5%, while another 10% saw increases of 6–10%.
•    The Real Estate Staging Association (RESA) found 85% of staged homes sold for 6–25% more than comparable vacant properties.
•    Homes that are staged sell 73% faster, averaging 9–18 days on the market compared to 49–90 days for unstaged homes.
•    Nearly 83% of buyer’s agents agree staging helps buyers visualize the property as their future home.
•    Sellers typically invest about 1% of the sale price in staging, but see an ROI of 5–15%, with some exceeding 25%.These are not just statistics — they are proof that in a fast-moving, discerning market, preparation and design make a measurable difference.

Curb Appeal & Landscaping: The True First Impression
Your property’s exterior is the first thing buyers see — whether in person or online. That makes landscaping and curb appeal critical elements of staging and preparation. In fact, studies show that well-maintained landscaping can add up to 7% to a home’s value (source: National Association of Landscape Professionals).Here are simple yet powerful ways to boost your home’s first impression:
•    Fresh mulch and clean garden beds — instantly signals that the home is cared for
•    Seasonal flowers or potted plants — add color and warmth to your entry
•    Healthy, mowed lawn — conveys pride of ownership
•    Trimmed trees and shrubs — prevent overgrowth from making the property feel dark or crowded
•    Updated exterior paint or front door color — a fresh coat can be transformative
•    Clean windows, power-washed paths, and polished hardware — details matter
Buyers often do a “drive-by” before booking a showing. An inviting exterior will get them through the door — and that is the first step to a successful sale.

Today’s Interior Design Trends Buyers Love
My interior architecture experience helps you highlight your property in ways that speak directly to today’s buyer tastes. Here’s what is resonating right now:
•    Warm Neutrals & Earth Tones: Soft taupes, warm whites, and subtle clay tones have replaced cooler grays, creating an inviting and current palette.
•    Natural Materials: Wood, stone, linen, and woven textures evoke calm and authenticity.
•    Streamlined, Comfortable Furniture: Clean lines, plush throws, and layered textures create a sense of cozy sophistication.
•    Sustainable & Vintage Accents: High-quality vintage or sustainably sourced pieces are on trend, adding character and eco-conscious appeal.
•    Organic Modern Style: A harmonious blend of minimalist shapes and organic textures that feels fresh and livable.
•    Biophilic Elements: Houseplants or natural greenery connect interior spaces to nature, enhancing a buyer’s sense of well-being.

Outdated Trends to Downplay
•    Heavy Tuscan or Mediterranean Décor: Dark woods, ornate fixtures, and saturated golds feel dated in today’s market.
•    Overly Themed Rooms: Strongly personal styles, like sports memorabilia rooms or princess-themed bedrooms, distract buyers.
•    Bright, Outdated Colors: Bold reds, yellows, and statement accent walls from the early 2000s are better replaced with modern neutrals.
•    Bulky, Overstuffed Furniture: Oversized sectionals and excessive furnishings make rooms feel smaller.
•    Wall-to-Wall Carpeting: If replacement isn’t possible, have it professionally cleaned and use area rugs for a fresher, updated feel.

Your Strategic Advantage
My background in interior architecture and design gives me the vision and expertise to elevate every aspect of your property inside and out. From optimizing staging to creating memorable curb appeal, I know how to transform your home into a powerful first impression that drives results.
In a world where staged homes sell up to 73% faster and for as much as 10% higher, you deserve a partner who can maximize every opportunity.

If you’re thinking of selling, let’s talk. I’d love to show you how expert staging, property preparation, and thoughtful curb appeal can help you achieve the best possible outcome.